MarCom Studio
Brand Resources & Guidelines
Brand Guidelines
UT San Antonio’s brand guidelines outline strategy, architecture, logos, colors, typography, graphics and applications—providing clear standards and approval processes to ensure consistent, impactful brand use across print, digital, signage and merchandise.
Brand Toolkit
Access logos and branded templates, with usage guidelines to ensure consistent brand representation.
Editorial Guidelines
All publications originating from UT San Antonio should follow the same guidelines for consistency and readability. This guide provides information about names and places specific to writing about UT San Antonio.
Foundational Messaging
As we prepare to launch UT San Antonio, we want to leverage our new brand by sharing our big, bold narrative with the world. Please use these foundational messages to get you started in your storytelling efforts around our new institution. We will continue to grow our content library in the weeks to come.
Short Description
Includes short and long “boilerplate” descriptions of UT San Antonio that highlight the university’s stature, mission and impact — ready for use in web, print and digital communications.
Email Signature
Some really cool words that speak about the email signature and how cool it would be if you used it.
Quick Start Guide for Web Managers
Outlines recommended website updates for UT San Antonio website post-merger. Provides direction on naming, branding, governance and migration timelines to ensure consistency across utsa.edu and uthscsa.edu sites.
Swag Guidelines
Standards for creating and ordering branded merchandise—ensuring logos, colors, and designs are used correctly across all items.
Social Media Guidelines
Offers do’s, don’ts, and FAQs for managing UT San Antonio social media accounts post-merger. Covers branding, content planning, tone, accessibility and engagement best practices.
