Visual Style Guide University Typeface
The university’s typographic identity is visible across many applications, including print, electronic and web.
Type selections have been made that best represent the brand of the university. Additional type suggestions are included to help the campus community achieve coordinated and consistent materials.
For publications and materials created for external use, the primary typefaces are the following:
For internal publications and when the primary typeface choices are unavailable, it is acceptable to use the following:
- Helvetica, for sans-serif
- Times New Roman, for serif
For web copy, use the following:
UTSA allows creative flexibility in the selection of body text/body copy fonts for publications. Type selections should be easy to read and complement the UTSA font.
Typeface Do's and Don'ts
- Use clean and classic faces, with a preference for sans-serif fonts, such as Arial
- Keep punctuation to a minimum
- Use fonts that are overly stylized
- Use drop shadows
- Condense, use excessive tracking or horizontal scaling
- Set type in all capitals
- Use type with additional inter-character spacing
- Contact University Communications and Marketing if you have questions about typeface.