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Brand Identity Guide
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Visual Style Guide University Typeface

The university’s typographic identity is visible across many applications, including print, electronic and web.

Type selections have been made that best represent the brand of the university. Additional type suggestions are included to help the campus community achieve coordinated and consistent materials.

Primary Typeface

For publications and materials created for external use, the primary typefaces are the following:

Meta OT Example

Internal Typeface

For internal publications and when the primary typeface choices are unavailable, it is acceptable to use the following:

  • Helvetica, for sans-serif
  • Times New Roman, for serif

Web Typeface

For web copy, use the following:

  • Arial

UTSA allows creative flexibility in the selection of body text/body copy fonts for publications. Type selections should be easy to read and complement the UTSA font.

Typeface Do's and Don'ts

Do

  • Use clean and classic faces, with a preference for sans-serif fonts, such as Arial
  • Keep punctuation to a minimum

Don't

  • Use fonts that are overly stylized
  • Use drop shadows
  • Condense, use excessive tracking or horizontal scaling
  • Set type in all capitals
  • Use type with additional inter-character spacing
Examples of What Not to do with Type