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Lionel Sosa
Lionel Sosa

Advertising expert Lionel Sosa to speak Oct. 24-25

By Alexandria Sanchez
Student Writer, College of Liberal and Fine Arts

(Oct. 23, 2006)--The UTSA Office of Student Activities hosts its first Distinguished Lecture Series speaker at 6:30 p.m., Tuesday, Oct. 24 in the University Center Retama Auditorium (2.02.02) on the 1604 Campus. The event is free and open to the public.

Advertising and marketing innovator Lionel Sosa will discuss his book, "Think and Grow Rich: A Latino Choice." The Distinguished Lecture Series is part of the Student Leadership Program's Lead UTSA.

Sosa will speak again Wednesday at UTSA. An independent marketing consultant, portrait artist and motivational speaker, he also is CEO of the grassroots online think tank, Mexicans and Americans Thinking Together (MATT.org). Sosa will discuss MATT.org, his most recent project to facilitate understanding between Mexicans and Americans, at 5:30 p.m., Wednesday, Oct. 25 in Business Building Room 3.03.02, 1604 Campus. The lecture is free and open to the public.

In the lecture, Sosa will address the objectives of the site where bloggers exchange points of view on immigration issues and ways to promote intercultural and interethnic understanding. He will speak as a guest lecturer in the graduate seminar, Theory and Practice of International and Intercultural Communication. For more information, contact Viviana Rojas, UTSA assistant professor of communication, at (210) 458-7726.

Sosa is the founder of Sosa, Bromley, Aguilar & Associates, now Bromley Communications, the largest Hispanic advertising agency in the United States, and an expert in Hispanic consumer and voter behavior, education and achievement.

He was named "One of the 25 Most Influential Hispanics in America" by Time magazine in July 2005 and is a member of the Texas Business Hall of Fame. He is the author of "Think and Grow Rich: A Latino Choice," published in 2006 by Random House, and "The Americano Dream: How Latinos Can Achieve Success in Business and in Life," published by Dutton in 1998.

Sosa is a member of the board of directors of American College Testing (ACT) and QuePasa.com, the largest bilingual online community in the United States.

For more information, contact Marlon Anderson at (210) 458-6114.

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