UTSA Roadrunner Creed video wins national Telly Awards bronze honor

Telly Awards

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(July 3, 2012) -- The Telly Awards recently named the UTSA Roadrunner Creed video a bronze winner in the 33rd annual Telly Awards. With nearly 11,000 entries from all 50 states and numerous countries, it was a remarkable honor and accomplishment.

The Roadrunner Creed was established Nov. 15, 2010, with input and support from students, faculty, and staff from the university community. Last summer, the Roadrunner Creed marketing committee decided that a video would be an effective way to spread the message to the UTSA community, visitors, friends, family and supporters. At this time, the production team has created two videos and more are underway. The Bronze Telly Award was given to the first video of the series.

"Through the Roadrunner Creed video, the UTSA community can see our guiding principles come to life through the words and actions of our students, faculty and staff who took time to participate in the making of the video," said Charlin Jones, assistant director of the Special Events Center and Roadrunner Creed committee chair. "Seeing the video brings a sense of pride, respect and responsibility to being a part of the UTSA community."

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional and cable TV commercials and programs, the finest video and film productions and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.

For its 33rd season, the Telly Awards once again joined forces with YouTube to give the public the power to view and rate videos submitted as part of the People's Telly Awards. In addition to recognition from the Silver Telly Council, the judging panel that selects the Telly Awards winners, the Internet community helps decide the People's Telly Awards winners.

"The Telly Awards has a mission to honor the very best in film and video," said Linda Day, executive director of the Telly Awards. "This accomplishment illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production."

A prestigious judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of the Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work; entries do not compete against each other, but are judged against a high standard of merit. Less than 10 percent of entries are chosen as winners of the Silver Telly, the highest honor. Approximately 25 percent of entries are chosen as winners of the Bronze Telly.

"UTSA has top-of-the-line talent and creativity," said Kelsey Bratcher, associate director of student activities and producer of the Roadrunner Creed video. "From the students to faculty and staff, everyone involved made this project stellar. Award recognition or not, being able to visually showcase the Roadrunner Creed for the UTSA community is already a winning moment."

You can view the Roadrunner Creed video on the monitors across the UTSA campuses, on YouTube and on the Roadrunner Creed Facebook page. It also was played at the UTSA home football games last season.

>> UTSA Roadrunner Creed
>> Roadrunner Creed on Facebook

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2012 Bronze Telly Award: "The Roadrunner Creed"
Category: Internet/Online Commercial -- Schools, Colleges or Universities

Kelsey Bratcher
Producer

Ernest Hernandez III
Director, Post Production Editor

James Borrego
Director of Photography

Stephen Matthews
Field Audio

Spencer Jones
Production Assistant

Roadrunner Creed Marketing Committee

Charlin Jones
Special Events Center, Chair

Kelsey Bratcher
Student Activities

Janis Bush
Biology Faculty

Jan McKinney
Student Conduct and Community Standards

Elissa Dougherty
Class of 2012

Steven Ordaz
Class of 2013

Emilio Rodriguez
Class of 2013

Justina Williams
Class of 2013