UTSA hosts Sept. 21 lecture on strategies for faster commercialization

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(Sept. 17, 2012) --The UTSA Office of Commercialization and Innovation will host "Success Strategies for Faster Commercialization," a lecture on medical product marketing in Europe. Carla Kikken-Jussen, president and CEO of MediTech Strategic Consultants B.V., will speak from noon to 1:30 p.m., Friday, Sept. 21 in North Paseo Building Room 2.106 on the UTSA Main Campus.

Many U.S. companies have found that marketing their medical devices and products through the European regulatory approval process is a faster and more straightforward path to commercialization and revenues. Kikken-Jussen's lecture will address this growing trend.

Kikken-Jussen has more than 25 years of experience in the medical device field and founded MediTech over a decade ago. The company helps entrepreneurs move into new markets by providing clinical, regulatory, quality and authorized-representative services in the European Union, Israel, Norway, Switzerland and Turkey.

She has served as a member of the Dutch Standardization Institute, the Regulatory Affairs Organization and the Life Sciences Limburg Group. In 2008, she was the first woman to earn the Entrepreneur of the Year award by Rabobank Demarrage, and in 2010, she was named Best Woman Entrepreneur by the Dutch Federation of Businesswomen.

The event is co-sponsored by UTSA Center for Innovation and Technology Entrepreneurship and MediTech Strategic Consultants B.V. Parking will be available at the Bauerle Road Garage at $1.75 per hour.

For more information, contact Suzette Vallejo at 210-458-6963.