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Sport, Event and Tourism Management (SET)
Course Descriptions

Department of Marketing, College of Business


SET 2123  Survey of Tourism
(3-0) 3 hours credit.
Historical development and organizational structure of the tourism industry. Emphasis is placed on the inter-relationship between tourist, resident, business, and government. (Formerly MKT 2123 and MKT 3123. Credit cannot be earned for more than one of the following: SET 2123, MKT 2123, or MKT 3123.)

SET 3043  Attractions Management
(3-0) 3 hours credit. Prerequisite: SET 2123.
Explores all aspects of managing visitor attractions such as amusement parks, theme parks, museums, national parks, and heritage sites.

SET 3233  Sport Management
(3-0) 3 hours credit. Prerequisite: SET 2123.
Focuses on allocating resources and managing sport and recreation operations. Students will receive an in-depth look at the human resources function as it pertains to sport organizations, including recruitment, selection, compensation, hiring/firing, employee training and motivation, compliance with state and federal regulations, risk management, and community relations.

SET 3283  Sport and Event Media Relations
(3-0) 3 hours credit. Prerequisite: SET 2123.
Examines the media relations function in sport organizations with a special emphasis on the relationships between journalists and sport organizations, and the role of information specialists. Media relations responsibilities include organizing and managing game/event coverage, promoting events, and developing publicity campaigns.

SET 3313  Sport Tourism and Events
(3-0) 3 hours credit. Prerequisite: SET 2123.
Comprehensive study of the sport travel and tourism industry. The industry includes both participatory sport tourism (e.g., skiing, golf, and adventure trips) and event-based sport tourism (e.g., the Olympics, professional and amateur sports, and World Cup soccer). Covers all aspects of sport tourism including economics, finance, and marketing.

SET 3333  Event Management
(3-0) 3 hours credit. Prerequisite: SET 2123.
This course presents the event planning process from the inception of an event idea through the development stage, planning, and implementation. The model presented in this class pertains to all types of events including meetings, festivals, fairs, expos, recreation and sport events, fundraisers, etc. with a particular focus on project planning, budgeting, and marketing the event.

SET 3413  Resort and Club Management
(3-0) 3 hours credit. Prerequisite: SET 2123.
The management, marketing, and operations of resort and private club properties including hotel resorts, timeshares, casinos, private country clubs, golf and tennis clubs, fitness clubs, and entertainment facilities. Students will get an overview of all aspects of the business and are provided the opportunity to gain an understanding of the differences between profit and nonprofit organizations.

SET 3543  Economics of Tourism and Leisure
(3-0) 3 hours credit. Prerequisites: ECO 2023 and SET 2123.
Application of economic theories and principles to the areas of tourism, sport, and recreation. Some of the main topics include supply and demand, market structure, competition, and the impacts on the economy, society, and the environment.

SET 4233  Sport and Event Facility Management
(3-0) 3 hours credit. Prerequisite: SET 3233.
Overview of managing a facility used for sports, conventions, and entertainment events. Topics may include conducting feasibility studies, market research, facility design and layout, event bidding, quality assurance, risk management, and event staffing. (Same as FM 4233. Credit cannot be earned for both SET 4233 and FM 4233.)

SET 4543  Destination Marketing
(3-0) 3 hours credit. Prerequisite: SET 2123.
Emphasizes a strategic approach to marketing for tourism destinations: communities, regions, attractions, and resorts. Focus is on the optimal planning, development, and positioning in the context of the overall marketing plan. Includes consideration of environmental and resource requirements, as well as tourism’s social and cultural ramifications. (Formerly MKT 4543. Credit cannot be earned for both SET 4543 and MKT 4543. Marketing majors cannot take SET 4543 as an upper-division Marketing elective.)

SET 4811-3  Special Topics in Sport, Event and Tourism Management
(1-0, 2-0, 3-0) 1 to 3 hours credit.
Analysis and discussion of events, issues, and trends affecting management and marketing in the sport, event or tourism industries. May be repeated for credit when topics vary.

SET 4921-3  Independent Study in Sport, Event and Tourism Management
1 to 3 hours credit. Prerequisites: Student must have a 3.0 grade point average and permission in writing from the Tourism instructor, the Department Chair, and the Dean of the College of Business. See the College of Business Undergraduate Advising Center for required forms.
The course may require independent research, reading, planning, discussion, and/or writing under the direction of a sponsoring faculty instructor. May be repeated for credit, but not more than 6 semester credit hours of independent study, regardless of discipline, will apply to a Bachelor of Business Administration degree.

SET 4941-3  Internship in Sport, Event and Tourism Management
1 to 3 hours credit. Prerequisites: MGT 3003, student must currently have an overall 2.5 grade point average, and permission in writing from the sponsoring Tourism instructor, the Department Chair, and the Dean of the College of Business. See the College of Business Undergraduate Advising Center for additional requirements and required forms.
The course is designed for students seeking supervised full- or part-time work experience in the sport, event or tourism industries. May be repeated for credit, but not more than 6 semester credit hours of Internship in Tourism will apply to a Bachelor in Business Administration degree.


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