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Resources | Identity GuideBrand Persona

Key messages that should be incorporated into communications when appropriate:

  • Top-tier university
    Focuses on UTSA’s path to becoming a Tier One university
  • We Are UTSA
    Focuses on "we" and the people we serve. Also the name of the capital campaign.
  • Access to Excellence
    Focuses on scholarships, fellowships and programs
  • Serving Society
    Focuses on centers of knowledge that will serve pressing issues of the city and a broader community
  • Creating New Knowledge
    Focuses on research and exceptional faculty members
  • Enriching Experiences
    Focuses on the university’s vibrant campus life and athletics