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Resources Brand Identity Guide

The University of Texas at San Antonio is committed to providing access to excellence in teaching and learning, discovery and research, and community service.

As we communicate about our work both internally and externally, it is crucial that we be both consistent and effective. We ask all members of the university community to use the new UTSA Branding Guide to ensure that our visual communications–print or electronic–convey a cohesive image.

This guide outlines the standards designed to promote UTSA, its colleges and programs to all audiences on and off our campuses. It applies to such printed pieces as brochures, fliers, posters, letterhead, business cards, advertising and newsletters. It also includes official university web pages and presentations.

We, the leadership of UTSA, endorse this guide and ask that each UTSA employee and department leader work with us to uphold these standards. Our continuing success as a leader in higher education is best told through consistent application of identity standards.

Together we are UTSA!

Ricardo Romo
President

John Frederick
Provost and Vice President for Academic Affairs

Kerry Kennedy
Vice President for Business Affairs

Jude Valdez
Vice President for Community Services

Sam Gonzales
Vice President for Student Affairs

Marjie French
Vice President for External Relations
Chief Development Officer

Mauli Agrawal
Vice President for Research


The Branding Guide contains standards that ensure a consistent and cohesive style in all communications.

This section deals with the basic identity elements: wordmarks, logos, seals, endorsement guidelines, university colors and typefaces that form the basis of our visual identity. You will also find boilerplate information, such as recommended vocabulary and terms to use on your communications to ensure a consistent message throughout the university.

The University of Texas at San Antonio’s name, wordmark, logos and seal are property of the State of Texas. These elements may not be used to designate a business, a social, political, religious or other organization, or to imply or otherwise suggest the university’s endorsement, support or association with any organization, product or service without permission of the university.

The manual is intended for both internal and external users. It was created by the UTSA Office of University Communications and Marketing, which is charged with the responsibility to develop and maintain the standards that promote and protect the UTSA brand.