The UTSA brand has been defined by unifying university traditions and history, colors and logos, mission and values.
All university communications contribute to UTSA’s brand, and therefore should offer consistent messages throughout the many colleges and departments. When all university communications speak with one voice, we are able to build the brand, and the prominence, of UTSA in our city, our state and our nation.
Some of the key messages in the UTSA brand have been developed from the 2016 Strategic Plan and tell the story and purpose of our school. On the way to becoming a Tier One university, UTSA must reinforce its goals to the community through consistent messaging in both language and look of its marketing efforts.
The UTSA brand focuses on the university’s mission, vision and values, all of which are outlined in the Branding Guide. By helping University Marketing reinforce a consistent brand throughout all communications, you help UTSA become a stronger, more recognizable school in the state and around the world.