FEBRUARY 16, 2021 — Assistant professor Stan Renard, coordinator of UTSA’s music marketing program, has been named to the Yamaha Master Educator Collective in its newly launched music business and entrepreneurship group. The group is the latest evolutionary stage of the collective, expanding its capabilities to help educators prepare students for the modern music industry.
Renard joins a group of 30 distinguished academics, clinicians, consultants and authors who make up the Yamaha Master Educator Collective, top-tier educators from across North America recognized as the most highly regarded experts in their fields.
Renard is also the founder of Music Biz Day—the largest free music-business expo in Texas—and assistant director of the Center for Innovation, Technology and Entrepreneurship at UTSA.
And he is the director of the university’s Arts Incubation Research Lab. The lab’s research team studies the intersection of the arts, entrepreneurship and innovation at its incubation stage to understand artists’ economic potential as nonconventional entrepreneurs and the impact of the digital divide upon arts-based entrepreneurs.
“Stan works daily to further his impact on the study of music business, not only at UTSA but also at the secondary school level, where he established a music business curriculum in San Antonio’s schools,” said John Wittmann, Yamaha’s senior director of artist relations and Education. “Stan recognizes that preparing for a life in the world of music can start in many ways and at many levels. His versatility and unique mentality highlight the true nature of arts entrepreneurship and the vast array of opportunities that exist.”
In addition to his work with arts entrepreneurship, Renard is a touring and recording artist, virtuoso violinist, violist, conductor and the founder and arranger of the Grammy-nominated Bohemian Quartet.
“Joining the Yamaha Master Educator music business and entrepreneurship group is a great honor,” Renard said. “One of my greatest ambitions is to create a high school curriculum that will empower students to learn about the vast opportunities available in the world of music business and gain hands-on experience in this exciting field. Being a part of this group will allow me to give students the tools they need to create fulfilling careers in this industry.”
Since 2016 the Yamaha Master Educator Collective has sought to connect the nation’s top thought leaders in music education as a resource for educators and students at the middle school through collegiate levels by offering professional development opportunities across diverse fields in the music industry.
The music business and entrepreneurship group focuses on providing meaningful access to new opportunities for innovation and growth within this quickly expanding educational field.
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