P.F. Roberts stands in front of his grocery store at 301 Victoria St.—one of few African American-owned businesses in San Antonio in the early 1900s.
FEBRUARY 22, 2024 — San Antonio is known for its rich cultural history, and today the state will celebrate and recognize a pioneer in the city’s African American community.
The site, 301 Victoria St., where P.F. Roberts’ grocery store once stood will receive Texas Historic Landmark status. The store was one of the few African American-owned businesses in San Antonio in the early 1900s.
UTSA and Frost Bank are proud to support this historical distinction. William Dupont, the director of the UTSA Center for Cultural Sustainability, led a team of UTSA researchers to write the nomination for historic landmark status.
The Frost family has a long and storied relationship with P.F. Roberts. Frost Bank founder Thomas Claiborne “T.C.” Frost loaned Roberts $2,000 in 1896 to pursue future business interests.
P.F. Roberts and his wife, Ira, hold their only child, Henrietta.
The P.F. Roberts Texas historic marker will be unveiled at 1:30 p.m. The ceremony will be at 610 Indianola St. at the southeast corner of E. Cesar E. Chavez Blvd. and Indianola St. in downtown San Antonio. The San Antonio community is invited to attend.
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Día en la Sombrilla, formerly Fiesta UTSA, is a festival hosted each spring as a part of Fiesta® San Antonio events. Sponsored by Roadrunner Productions, the event features music, food, confetti, games, event t-shirts, and more.
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