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Department of Marketing


All graduate programs in Marketing are accredited by AACSB International—The Association to Advance Collegiate Schools of Business—and conform to recommended guidelines.

Master of Business Administration Degree – Marketing Management Concentration

This concentration is designed to offer qualified graduate students the opportunity to study business administration while developing special expertise in marketing management. To achieve these ends, students focus their elective courses in the area of marketing.

Students choosing to concentrate in marketing management must complete the 24 semester credit hours of courses containing the M.B.A. Core and 12 semester credit hours of graduate marketing courses as follows:

MKT   5063   Marketing Research Design and Application
9 semester credit hours of graduate marketing elective courses beyond MKT 5023 Marketing Management

Master of Business Administration Degree – Tourism Destination Development Concentration

This concentration is designed to offer qualified graduate students the opportunity to study business administration while developing special expertise in the development of a destination marketing organization of a country, state, region or city. To achieve these ends, students will focus their elective courses in the area of tourism.

Students choosing to concentrate in tourism destination development must complete the 24 semester credit hours of courses containing the M.B.A. Core and an additional 12 semester credit hours of graduate tourism elective courses from the following:

MKT   5303   Destination Strategic Planning
MKT   5313   Marketing and Selling a Destination
MKT   5323   Managing a Destination Marketing Organization
MKT   5333   Economics of Tourism and Sustainable Development    
MKT   6933   Internship in a Destination Marketing Organization
MKT   6963   Independent Study in Tourism
MKT   6973   Special Problems

Doctor of Philosophy Degree in Business Administration with an Emphasis in Marketing

The College of Business offers opportunities for advanced study and research leading to the Doctor of Philosophy degree in Business Administration with an emphasis in Marketing. See page xx of this catalog for a detailed description of the general requirements for the Doctoral degree. The Doctoral Studies Committee of the Department of Marketing will advise students admitted to the program who pursue a Ph.D. in Business Administration with an emphasis in Marketing.

To satisfy the Major Area Coursework for the Marketing emphasis, a student must complete:

  1. MKT   7013   Seminar in Marketing Theory
    MKT   7023   Behavioral Seminar I
    MKT   7033   Behavioral Seminar II
    MKT   7043   Seminar in Experimental Design

  2. Two directed electives (6 semester credit hours) as approved by the Doctoral Studies Committee

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