Skip to Search Skip to Global Navigation Skip to Local Navigation Skip to Content
Brand Identity Guide
Send a Request

Social Media Guidelines Getting Started

Account administration

Use a group e-mail account (available from OIT through ASAP), rather than a personal account when setting up a new social media site. That way, several individuals in your office have access to the account. Notify Christi Fish, Social Media Coordinator at University Communications by e-mail at christi.fish@utsa.edu when creating a new social media account. Each UTSA-maintained account should have more than one account administrator in the event one of the page administrators can no longer access the site. Keep passwords and log-in information confidential.

Set up the account

Identify who you are and post your contact information on the social media site. Depending on the social media platform and the purpose of the site, you may choose to provide your name, department name, or organization name. Link to your department’s web site and UTSA’s web site. When setting up an official site, clearly state that it is the official site for your department or organization.

Post a disclaimer on your site stating you reserve the right to remove inappropriate comments. Remove those comments containing vulgar language, those that attack a group or individual, those meant to advertise a product or service and those that are obviously spam.

Naming conventions

Use UTSA as part of your profile name (e.g., UTSA Graduate School or English at UTSA). Consider informal or shorter names for your department such as Parking at UTSA instead of Business Auxiliary Services.

Student organizations must follow policies about names in the Student Organization Handbook. Registered student organizations should use their organization name at UTSA (e.g. Bubble Blowing Society at UTSA). Only sponsored student organizations should use UTSA organization name (e.g. UTSA SGA).

Profile graphics

Use a profile graphic that supports university identification. UTSA departments are encouraged to use the official UTSA wordmark as their profile graphic, but the athletics wordmark is for athletics use only. Registered student organizations may not use the UTSA wordmark or other university marks or logos.