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Social Media Guidelines UTSA Social Media Accounts

Social media is a widely used form of communication and engagement, especially among current and prospective UTSA students. Because of its broad appeal, social media is a valuable tool to share what UTSA has to offer with the university’s many audiences.

The following guidelines are intended as recommendations for the use of social media by UTSA staff and faculty to promote engagement with their audiences. These recommendations will assist in planning and continuing conversations for the account. Whether your department is already engaged or considering launching a social media presence, these guidelines will help you navigate the social media landscape as a university employee.