The Enrollment and Content Marketing Collective serves as a vehicle for sharing information and resources among UTSA staff and faculty charged with various aspects of marketing the university to prospective students, current students, and other audiences, both external and internal. The Collective will act as a channel for bridging the university’s decentralized nature, with a specific focus on elevating brand consistency and ownership across the institution.
Quarterly meetings will offer the opportunity for the group to discuss branding, advertising, messaging, collateral development and digital assets among other topics. The efforts of the council will help improve UTSA's market position and prominence, which in turn will help achieve the university's enrollment and retention goals.
| Anne Peters University Marketing Associate Vice President for University Marketing & Special Projects |
Kristina Garza Enrollment Marketing Associate Vice Provost for Enrollment Marketing, Communications & Systems |
Rebecca Luther Academic Strategic Communications Sr. Director for Academic Strategic Communications |
| Brett Calvert Senior Executive Director, University Marketing |
Shashi Pinheiro Director, Web Services |
Mitzi Shipley Director, Creative Services |
| Drew Vincent Director, Project & Content Strategy |
Kristin Law Digital Asset Manager |
Jeremiah Barber Web Accessibility & SEO Coordinator |
| Brandon Fletcher Multimedia Specialist III |
Kimberly Maldonado AVP Executive Communications (President's Office) |
| Erin Moring Director of Operations |
Scott Glavac Associate Director, Enrollment Marketing |
Sarah Webb Associate Director, Enrollment Communications |
| Callie Simpson Creative Services Manager |
Lindsay O'Day Marketing Manager |
Maureen Weaver Marketing Manager |
| Iliana Hernandez Marketing Coordiantor |
Emily Lerma Marketing Coordiantor |
Elise Jaynes Multimedia Editor |
| Debra Del Toro Sr. Director of Strategic Messaging & Academic Support |
KC Gonzalez Director, Academic Communications &am; Creative Services |
John David Garza Director, Academic Web Development |
| Brett Copeland Assistant Director, Academic Strategic Communications |
| Wendy Frost Alvarez College of Business Director of Communications |
Melissa Lackey Alvarez College of Business Director of Marketing |
Katelyn Juarez College of Education and Human Development Communications and Development Coordinator |
| Katrina Kehoe Klesse College of Engineering and Integrated Design Director of Communications |
Amanda Cody College for Health, Community and Policy Associate Director of Marketing and Communications |
Nick Ward College of Liberal and Fine Arts Associate Director of Communications |
| Ryan Schoensee College of Sciences Communications Coordinator |
Rosalinda Montero School of Data Science Senior Communications Coordinator |
Giselle Villalpando The Graduate School Communications Manager |
| Eric Cooper Strategic Enrollment AVP Recruitment & Enrollment |
Ana Rodriguez Freshman and International Recruitment Director for Undergraduate Recruitment |
Belinda Harmon Transfer Recruitment Senior Director for Community Outreach & Transfer Programs |
| Christopher Kibbe Graduate Recruitment Director for Graduate Recruitment |
Suzana Diaz Rosencrans Online Recruitment Assistant Vice Provost for Online Programs |
Auris Calvino Online Recruitment Assistant Director for Online Marketing |
| Jeff Berry Continuing & Professional Education Director of Marketing |
Jeff Ragsdale Graduate Enrollment AVP Graduate Studies |
| Christi Fish University Strategic Communications Sr. Executive Director of University Communications |
Katia Diamante University Strategic Communications Social Media Manager |
Jennilee Garza Development Sr. Director of Development Communications |
| Russell Wagner Alumni Relations AVP for Alumni Engagement |
Lauren Beaver Business Affairs Sr. Director, Business Affairs Strategic Communications |
Adrianna San Roman Research & Knowledge Enterprise (REDKE) Creative Services Project Manager |
| Liz Rockstroh Business Affairs Chief of Staff and Senior Director of Strategic Initiatives and Office Operations |
Jessica Abel University Technology Solutions Director of Digital Customer Experience |
Jan McKinney Student Affairs Executive Director of Communications and Administration |
| Shruti Anand Career Center Marketing Manager |
Sean Cartell Athletics Senior Associate Athletics Director |
| Mark Appleford Undergraduate Studies Associate Vice Provost for Undergraduate Studies |
Rebecca Schroeder University College Interim Associate Dean of University College |
Lydia Bueno Honors College Assistant Dean of Enrollment Management & Student Life |
| Mark T. Leung Alvarez College of Business Associate Dean of Undergraduate Studies |
Rosa Garza-Girdy Alvarez College of Business Assistant Dean of Undergraduate Studies |
Daniel A. Sass Alvarez College of Business Interim Associate Dean for Graduate Studies |
| Francisco Marquez Alvarez College of Business Assistant Dean of Graduate Studies & Research |
Alberto Cordova College for Health, Community and Policy Associate Dean for Undergraduate Student Success |
Rob Tillyer College for Health, Community and Policy Associate Dean for Graduate Student Success |
| Arturo Montoya Klesse College of Engineering Integrated Design Associate Dean of Undergraduate Programs |
Jill Ford Klesse College of Engineering Integrated Design Assistant Dean of COE Student Success Center |
Anson Ong Klesse College of Engineering Integrated Design Senior Associate Dean for Administration & Graduate Programs |
| Heather Trepal College of Education & Human Development Associate Dean for Academic Programs and Student Success |
Nathan Richardson College of Liberal & Fine Arts Associate Dean for Undergraduate Studies & Curriculum |
Jason Yaeger College of Liberal & Fine Arts Associate Dean for Graduate Studies |
| Timothy Yuen College of Sciences Associate Dean for Undergraduate Studies |
Jose Lopez-Ribot College of Sciences Associate Dean for Graduate Studies & Research |
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