MarCom Studio
What kind of services/assistance do you need?
Creative Communication Platforms Marketing Merchandising News Media Official Communication Channels On-Campus Promotion Resources Social Media Strategic Counsel Web ServicesEditorial Style Guide
R
R1
See Carnegie R1
race
A social construct denoting differences and similarities in biological traits that take on social meanings in society.
radio stations
The proper style is call letters, followed by Radio (capitalized).
KSTX Radio, WOAI Radio, KONO Radio
For second reference, use call letters only:
KSTX, WOAI, KONO
raspa
Made of crushed ice and syrup. Also known as a snowcone.
re-
Do not hyphenate words with a re- prefix unless the word the word is spelled with a hyphen in Webster's for clarity:
recreation (in the sense of recreational activity) versus re-creation (in the sense to create again)
résumé
Rio Grande Valley
This area stretches along the Rio Grande River from Rio Grande City to Brownsville. Use Valley (capitalized) on second reference.
River Walk
Rivercenter Mall
Located on the River Walk in downtown San Antonio
Roadrunner or Roadrunners
For an abbreviated version of Roadrunners, use ’Runners with an apostrophe. In text, make sure the apostrophe is going the right way. (e.g.: ’Runners NOT ‘Runners)
Roadrunners Football
Roadrunners is plural
